Green-grass accounts fight to preserve whatever minuscule margins exist by the time it factors in all the costs of doing business. Holding a bunch of inventory is expensive. Brick-and-mortar retail stores are expensive. Frankly, golf retail is set up to benefit the companies first, retailers second and then, possibly, the consumer.
HOGAN IRONS COMPATIBILITY DRIVER
If the driver that was $500 two months ago becomes $299 or $349, it might be tough to return to pre-pandemic prices too quickly.Īnother consideration is the entire retail ecosystem. However, any short-term price reduction might reset buyers’ expectations around what constitutes a fair market price. This pending liquidation will likely move a lot of inventory. Between now and then, we fully expect near industry-wide price cuts on current product lines. Right now, the only certainty is whatever world we left in January 2020 won’t be the same one we encounter in 2021. Distilling these differences into actionable information is the very basis of our Most Wanted testing platform.
As always, the degree to which differences in materials, design and technology impact performance will vary based on the individual. 2 mm thinner and it used a more expensive material (HT-1770). It also features a thin (1.7 mm) 455 carpenter steel face.
HOGAN IRONS COMPATIBILITY PRO
This is true at least insofar as the 699 Pro features a TPE-injected hollow-core body.
With that, the basic tech story of the Sub 70 699 Pro irons is reminiscent of PXG’s first-generation 0311 irons. Contemporary competitors include the TaylorMade P790, Titleist T200 and PING i500. The marginally modified Sub 70 699 Pro is designed for the golfer who prefers a more classic head shape but can benefit from additional ball speed and forgiveness. That’s an accolade worthy of some refrigerator space. That might not sound like much, until you consider it finished ahead of Callaway, PING and Titleist. In 2019, the Sub 70 699 iron model finished sixth in the Players Distance category of Most Wanted testing. At a standard price of $89 per club, it’s tough to think of many other brands that offer better value in the category. Compared to the standard 699 iron, the Pro version features a thinner topline, less offset and a black, Tour PVD finish. The 699 Pro iron from Sub 70 sits squarely in the Players Distance category of irons. That said, for a company like Sub 70 and its 699 Pro irons, the purpose is to give golfers factory-direct pricing on every piece of equipment regardless of the day or context. As such, many golfers are in “wait and see” mode, wondering just how deep the discounts might get. It seems certain there won’t be any shortage of smokin’ deals on golf equipment in 2020.